“From the wide windows on the street, the view inside the new Judith & Charles location on West 4th in Vancouver is one of mannequins dressed in timeless classics, fresh white walls and garments laid out on hardwood tables. The room is abuzz with guests who are as modern and well dressed as the brand would suggest. Trays of champagne and wine are circulated as pop and electronic music play from the DJ booth.”
“According to Le Pierrès, West 4th was a natural choice because, “this street is only beautiful women” who need elegant and functional pieces to take them through the day.“When you’ve finished your work, the way we look at it, you don’t need to go back home and decide what to wear tonight. We know that our customers travel and every fabric we buy, we want to make sure it’s easy to keep.””
Read the rest of my piece for Canada Press here.